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Name: Marketing planning
Author: David Parmerlee

📘 Marketing planning by David Parmerlee

First publish date: 1993

Authors: David Parmerlee

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Books similar to Marketing planning (3 similar books)

📘 Strategic market management

by David A. Aaker

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📘 The new rules of marketing and PR

by David Meerman Scott

This guide shows marketers how to use Web‑based communication to speak directly to customers, build personal connections, and guide them through the buying process with a clear action plan.

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📘 The marketing planning workbook

by Sally Dibb

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