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Books like Marketing Management by Cranfield School of Management


First publish date: 2000
Authors: Cranfield School of Management
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Marketing Management by Cranfield School of Management

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Books similar to Marketing Management (10 similar books)

Principles of marketing by 6496546|Philip Kotler book cover

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An essential guide to marketing theory and practice, emphasizing the art and science of choosing target markets, creating superior customer value, and growing relationships.

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Consumer behavior by 9739263|Leon G. Schiffman book cover

📘 Consumer behavior
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This textbook explains how studying and applying consumer behavior drives effective marketing strategies, with updated content that addresses modern technology, new media, and the specific dynamics of the Indian market.

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📘 The marketer's guide to public relations
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Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing by 11851486|Dave Chaffey book cover

📘 Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
 by Dave Chaffey


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Marketing Communications Management by 6950288|Paul Copley book cover

📘 Marketing Communications Management
 by Paul Copley


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Relationship marketing by 8893406|Martin Christopher book cover

📘 Relationship marketing
 by Martin Christopher


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Marketing strategy by 8797874|Paul Fifield book cover

📘 Marketing strategy
 by Paul Fifield


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Strategic marketing management by 7332528|Alexander Chernev book cover

📘 Strategic marketing management
 by Alexander Chernev

Offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution.

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Marketing Management by 6496546|Philip Kotler book cover

📘 Marketing Management
 by Philip Kotler


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Marketing by 11975782|Rosalind Masterson book cover

📘 Marketing
 by Rosalind Masterson


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