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Books like Marketing strategy by Paul Fifield


First publish date: 1992
Authors: Paul Fifield
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Marketing strategy by Paul Fifield

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Books similar to Marketing strategy (7 similar books)

Principles of marketing by 6496546|Philip Kotler book cover

📘 Principles of marketing
 by Philip Kotler

An essential guide to marketing theory and practice, emphasizing the art and science of choosing target markets, creating superior customer value, and growing relationships.

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Competitive Strategy by 6518747|Michael E. Porter book cover

📘 Competitive Strategy
 by Michael E. Porter

ISBN: 9780029253601

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The marketer's guide to public relations by 8334335|Thomas L. Harris book cover

📘 The marketer's guide to public relations
 by Thomas L. Harris


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Marketing Management by 6947274|Kotler book cover

📘 Marketing Management
 by Kotler


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Strategic marketing management by 7332528|Alexander Chernev book cover

📘 Strategic marketing management
 by Alexander Chernev

Offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution.

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The new rules of marketing and PR by 4625352|David Meerman Scott book cover

📘 The new rules of marketing and PR
 by David Meerman Scott

This guide shows marketers how to use Web‑based communication to speak directly to customers, build personal connections, and guide them through the buying process with a clear action plan.

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Spending advertising money in the digital age by 5897631|Hamish Pringle book cover

📘 Spending advertising money in the digital age
 by Hamish Pringle


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Some Other Similar Books

Market Strategy: How to Define, Develop, and Implement Strategies by David A. Aaker
Modern Marketing Strategy by Baker
Brand Strategy: How to Create a Strong Brand by Anthony G. Bennett
Marketing Strategy: Based on First Principles and Data Analytics by S. R. Rao
Marketing Strategy: A Decision-Focused Approach by Orin R. Woodruff

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