Books like Relationship marketing by Martin Christopher
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Books similar to Relationship marketing (7 similar books)
Some Other Similar Books
Strategic Customer Management: How to Create and Sustain Competitive Advantage by K. R. SubramanianCustomer Relationship Management: Concepts and Technologies by Francis Buttle
Managing Customer Relationships: A Strategic Framework by Don Peppers and Martha Rogers
Relationship Marketing: Successful Strategies for the Age of the Customer by Leonard L. Berry
Building Customer Loyalty: How to Make Customers Love You and Keep Them Coming Back by Catherine J. Reynolds
Digital Branding: A Complete Step-by-Step Guide by Daniel Rowles
Customer Centricity: Focus on the Right Customers for Strategic Advantage by Peter Fader
Relationship Marketing Essentials by Michael J. Chapman