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Books like The curse of the mogul by Jonathan A. Knee


In this book, Jonathan A. Knee, Bruce C. Greenwald, and Ava Seave challenge the myth of mogul-fueled megalomania in the media industry. Through rigorous analysis of individual media businesses, they reveal the stark facts of underperformance and poor returns. The authors argue that traditional financial metrics, such as CEO visibility, are irrelevant in evaluating media companies. Instead, they emphasize the importance of consistent profitability, which these moguls consistently fail to deliver. The book is filled with sharp-edged data and sharp criticism of the industry's management practices, making it a must-read for anyone interested in the business of media.
First publish date: 2009
Genre: Business & Economics/Business Management
Authors: Jonathan A. Knee
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The curse of the mogul by Jonathan A. Knee

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