Books like Imagine it forward by Beth Comstock


In "Imagine It Forward," former GE Vice Chair and Chief Marketing Officer Beth Comstock chronicles her two‑decade career of driving organizational change at one of the world’s largest industrial conglomerates. Drawing on her experience as head of business innovation and change initiatives, she examines the challenges leaders face in a rapidly evolving business landscape shaped by digital disruption and the rise of internet companies. Comstock provides real‑world examples—such as GE’s Ecomagination sustainability program and the FastWorks agile product development framework—to illustrate how companies can embed agility into everyday decision making and remain competitive in any industry.
First publish date: 2018
Genre: Business & Economics/Business Management
Authors: Beth Comstock
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Imagine it forward by Beth Comstock

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