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Books like Principles of internet marketing by Ward A. Hanson


First publish date: 2000
Authors: Ward A. Hanson
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Principles of internet marketing by Ward A. Hanson

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Books similar to Principles of internet marketing (8 similar books)

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Chris Anderson’s New York Times bestseller reveals how e‑commerce and cultural markets thrive not on blockbuster hits but on the vast, profitable niche of the long tail, with a fresh chapter on Long Tail Marketing.

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📘 E-commerce
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An overview of how electronic commerce has evolved into a $228 billion retail and $3.4 trillion B2B industry, reshaping business models, markets and consumer behavior.

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Internet marketing & e-commerce by 13668419|Ward A. Hanson book cover

📘 Internet marketing & e-commerce
 by Ward A. Hanson


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Internet Marketing by 7025094|Carolyn Siegel book cover

📘 Internet Marketing
 by Carolyn Siegel


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The new rules of marketing and PR by 4625352|David Meerman Scott book cover

📘 The new rules of marketing and PR
 by David Meerman Scott

This guide shows marketers how to use Web‑based communication to speak directly to customers, build personal connections, and guide them through the buying process with a clear action plan.

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Digital marketing by 8347620|Yoram Wind book cover

📘 Digital marketing
 by Yoram Wind


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Internet Marketing by 6930677|Paul S. Richardson book cover

📘 Internet Marketing
 by Paul S. Richardson


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Internet marketing by 11889717|Alan Charlesworth book cover

📘 Internet marketing
 by Alan Charlesworth

A practical guide to internet marketing that blends tactical advice, real-world case studies, and exercises to help students and practitioners design and execute effective online marketing strategies.

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Some Other Similar Books

Digital Marketing: Strategy, Implementation and Practice by Dave Chaffey and Fiona Ellis-Chadwick
Marketing 4.0: Moving from Traditional to Digital by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan
Internet Marketing: Integrating Online and Offline Strategies by Leonard M. Lodish, Arnold R. Goldstein, and Shellye P. Isaacs
Online Marketing: A Customer-Lentric Approach by Oli M. Williams
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Social Media Marketing: A Strategic Approach by Melissa Barker, Donald I. Barker, Nicholas F. Bormann, and Fred S. Davis
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