Books like Internet marketing by Alan Charlesworth

Name: Internet marketing
Author: Alan Charlesworth

📘 Internet marketing by Alan Charlesworth

Internet Marketing: A Practical Approach is a step‑by‑step handbook focused on the operational and functional aspects of online marketing. It covers essential topics such as search engine optimisation, social media marketing, and the integration of the internet into broader marketing strategies. The book is complemented by real‑world case studies and exercises that enable readers to analyse, plan, and implement effective internet‑based marketing campaigns within diverse organisations. Intended for undergraduate level 2/3 and postgraduate marketing students, as well as practising marketers, the text serves as both a learning resource for academic modules on applied digital marketing and a reference for continuing professional development courses.

First publish date: 2009

Genre: Business & Economics/Marketing

Authors: Alan Charlesworth

★ ★ ★ ★ ★ 0.0 (0 community ratings)

All books by Alan Charlesworth

How are these books recommended?

The books recommended for Internet marketing by Alan Charlesworth are shaped by reader interaction. Votes on how closely books relate, user ratings, and community comments all help refine these recommendations and highlight books readers genuinely find similar in theme, ideas, and overall reading experience.

Have you read any of these books?
Your votes, ratings, and comments help improve recommendations and make it easier for other readers to discover books they’ll enjoy.

Books similar to Internet marketing (9 similar books)

📘 Digital Marketing

by Alan Charlesworth

★★★★★★★★★★ 4.3 (3 ratings)

Similar?
✓ Yes 0 ✗ No 0

Books like Digital Marketing

📘 Digital marketing for dummies

by Ryan Deiss

Learn how to expand brand reach, acquire and monetize customers, and boost audience engagement with proven digital marketing strategies and tactics.

★★★★★★★★★★ 4.7 (3 ratings)

Similar?
✓ Yes 0 ✗ No 0

Books like Digital marketing for dummies

📘 Principles of internet marketing

by Ward A. Hanson

★★★★★★★★★★ 1.0 (1 rating)

Similar?
✓ Yes 0 ✗ No 0

Books like Principles of internet marketing

📘 Hooked: How to Build Habit-Forming Products

by Nir Eyal

★★★★★★★★★★ 0.0 (0 ratings)

Similar?
✓ Yes 0 ✗ No 0

Books like Hooked: How to Build Habit-Forming Products

📘 Mastering the digital marketplace

by Douglas F. Aldrich

★★★★★★★★★★ 0.0 (0 ratings)

Similar?
✓ Yes 0 ✗ No 0

Books like Mastering the digital marketplace

📘 Internet Marketing

by Carolyn Siegel

★★★★★★★★★★ 0.0 (0 ratings)

Similar?
✓ Yes 0 ✗ No 0

Books like Internet Marketing

📘 The new rules of marketing and PR

by David Meerman Scott

This guide shows marketers how to use Web‑based communication to speak directly to customers, build personal connections, and guide them through the buying process with a clear action plan.

★★★★★★★★★★ 0.0 (0 ratings)

Similar?
✓ Yes 0 ✗ No 0

Books like The new rules of marketing and PR

📘 How they started

by David Lester

A compendium of 30 case studies that trace the origins of celebrated businesses, brand-name products, and internet marketing ventures, illustrating how new enterprises rise in the realm of electronic commerce.

★★★★★★★★★★ 0.0 (0 ratings)

Similar?
✓ Yes 0 ✗ No 0

Books like How they started

📘 Email Marketing Rules

by Chad S. White

★★★★★★★★★★ 0.0 (0 ratings)

Similar?
✓ Yes 0 ✗ No 0

Books like Email Marketing Rules

Some Other Similar Books

Digital Marketing: Strategy, Implementation and Practice by Dave Chaffey
Marketing 4.0: Moving from Traditional to Digital by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Content Marketing Strategy: A Practical Guide by Anthony Freeling
Youtility: Why Smart Marketing Is about Help Not Hype by Jay Baer
Social Media Marketing All-in-One For Dummies by Sharon Taylor
Influence: The Psychology of Persuasion by Robert Cialdini

Have a similar book in mind? Let others know!

Please login to submit books!