Books like E-commerce by Kenneth C. Laudon


Since its emergence in 1995, electronic commerce has grown dramatically in the United States, becoming a $228 billion retail market and a $3.4 trillion business‑to‑business powerhouse. This development has profoundly changed the way firms operate, how markets function, and how consumers interact with businesses.
First publish date: 2002
Genre: Business & Economics/Marketing
Authors: Kenneth C. Laudon
★ ★ ★ ★ ★ 3.0 (4 community ratings)

E-commerce by Kenneth C. Laudon

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