Books like The influential mind by Tali Sharot
The influential mind, by Tali Sharot, explores how neuropsychology informs our attempts to influence others—from classrooms to boardrooms to social media. The book reveals that many conventional persuasion techniques, such as relying on facts, correcting errors, or asserting control, are misaligned with the underlying mechanisms of human cognition. Sharot presents evidence-based insights on what drives attitude change and how to design influence strategies that match the brain’s core processes.
First publish date: 2017
Genre: Psychology/Social Psychology
Authors: Tali Sharot
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Books similar to The influential mind (8 similar books)
A timeless guide to improving interpersonal skills, communication, and personal success, based on Dale Carnegie’s classic principles of influence and effective relationships.
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This text, part of the McGraw-Hill Series in Social Psychology, is for the student with no prior background in social psychology. Written by Philip Zimbardo and Michael Leippe, outstanding researchers in the field, the text covers the relationships existing between social influence, attitude change and human behavior. Through the use of current, real-life situations, the authors illustrate the principles of behavior and attitude change at the same time that they foster critical thinking skills on the part of the reader.
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"How does the brain generate hope? How does it trick us into moving forward? What happens when it fails? How do the brains of optimists differ from those of pessimists? ... Humans do not hold a positivity bias on account of having read too many self-help books. Rather, optimism may be so essential to our survival that it is hardwired into our brain.
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Some Other Similar Books
Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler and Cass R. SunsteinInfluence: The Psychology of Persuasion by Robert B. Cialdini
Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert B. Cialdini
The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg
The Art of Influence: Persuading Others Begins with You by Chris Widener
The Social Animal by David G. Myers
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
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