Books like We first by Simon Mainwaring

Learn how to turn your passions into profitable businesses by harnessing the power of the internet and personal branding with Gary Vaynerchuk’s proven strategies.

Marty Neumeier’s The Brand Gap offers a concise, boardroom‑oriented framework that connects brand strategy to execution through five core disciplines.

Simon Sinek’s Start with Why explores how leaders and organizations that answer the fundamental question of purpose drive lasting success.

Gary Vaynerchuk explains why a strong personal brand and mastery of social media are essential for entrepreneurial success, offering updated principles, platform‑specific tactics, and inspirational stories from diverse entrepreneurs.

Get heard and not ignored by your costumers

How do social media stars attract such obsessive attention -- even more than the Hollywood A-list? And what can they teach us about making our own ideas, products, and services break through? Celebrity branding expert Jeetendr Sehdev tackles these questions head-on. Sehdev shows why successful images today -- the most famous being Kim Kardashian -- are not photoshopped to perfection, but flawed, vulnerable, and in your face. This perceived transparency generates a level of authenticity and intimacy with audiences that traditional marketing tactics just can't touch. The Kim Kardashian Principle reveals the people, products, and brands that do it best -- from YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk -- and proves why the old strategies aren't working. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.

"The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut;ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers"--

"Through in-depth analyses of Genuine Brands - Hallmark Cards, Hampton Inn, Lexus, Whirlpool, Starbucks, Citibank, and Charter Club - Duane Knapp presents his unique five-step plan that any organization can follow to become a Genuine Brand in the minds of the customers. First, there is the Brand Assessment: how do your stake-holders - customers, suppliers, employees, etc. - perceive the brand? Second, BrandPromise: what should the brand uniquely promise? Third is Brand Blueprint: how will you communicate the brand? The fourth step is Brand Culturalization: how each and every employee must understand and adopt the BrandPromise. The first four steps all lead to the final step, Brand Advantage: how should the organization nurture, enhance, and innovate the brand? In addition to the case studies that demonstrate the application of each step, Knapp provides detailed process guides to simplify the process of becoming a Genuine Brand."--BOOK JACKET.

"Packed with brand-new case studies from today's emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word."--Back cover.