Books like The Kim Kardashian principle by Jeetendr Sehdev

Gary Vaynerchuk explains why a strong personal brand and mastery of social media are essential for entrepreneurial success, offering updated principles, platform‑specific tactics, and inspirational stories from diverse entrepreneurs.

"A blockbuster unauthorized biography of one of the most famous and ubiquitous family dynasties in contemporary culture. Secrets and scandals of the Kardashians, so closely held that not even hard core fans have heard about them, are finally exposed in ... author Jerry Oppenheimer's forensic dissection of the infamous reality TV clan. From the curious life of patriarch Robert Kardashian, whose family meatpacking business was tainted by scandal, to 'momager' Kris Jenner's top-secret plan for the future, The Kardashians reveals the untold, definitive story based on two years of investigative reporting and scores of candid, on-the-record interviews, ranging from childhood friends to powerful business associates, who break their silence for the first time. In the decade since the Kardashians first appeared on the scene, millions of speculative words have been written about their drama-filled lives. But most has been tabloid hype and gossip column fantasy. Until now. Oppenheimer has written revelatory books on such international icons as the Clintons, the Kennedys, the Hiltons and more, and now comes The Kardashians, the true story that will make headlines and shock even the most loyal fans."--Jacket.

Presents an analysis of social media, discussing how a technology which was once heralded as democratic, has evolved into one which promotes elitism and inequality and provides companies with the means of invading privacy in search of profits.

An expert in social media shares practical advice on leveraging it to improve brands' social responsibility and profitability.

"Packed with brand-new case studies from today's emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word."--Back cover.