Books like The smarter screen by Shlomo Benartzi

Daniel Kahneman's "Thinking, Fast and Slow" explains how two distinct mental systems shape our judgments and decisions, offering insights into the biases that influence everyday choices.

Nudge offers a practical guide to libertarian paternalism, showing how subtle design changes can help people make wiser decisions without restricting freedom.

Rolf Dobelli presents 99 concise chapters that explain everyday cognitive biases, showing how awareness can sharpen decision‑making at work and in life.

Explore how hidden psychological forces shape our economic decisions, from personal finance to the 2008 crisis, with Dan Ariely’s behavioral economics insights.

A practical handbook for today’s information‑churned consumers, teaching how to manage, filter, and effectively use digital data in the age of the internet and the information superhighway.

A Wall Street trader-turned-neuroscientist reveals the biology of boom-and-bust cycles to explain the impact of risk taking on body chemistry, citing the relationship between testosterone, decision making, and emotional health.

Gary Schwartz explains how mobile technology is reshaping consumer behavior and how businesses can tap the growing impulse‑shopping market to boost online sales.

"Neuroeconomics" is a new highly promising approach to understanding the neurobiology of decision making and how it affects cognitive social interactions between humans and societies/economies. This book is the first edited reference to examine the science behind neuroeconomics, including how it influences human behavior and societal decision making from a behavioral economics point of view. Presenting a truly interdisciplinary approach, "Neuroeconomics" presents research from neuroscience, psychology, and behavioral economics, and includes chapters by all the major figures in the field, including two Economics nobel laureates.Carefully edited for a cohesive presentation of the material, the book is also a great textbook to be used in the many newly emerging graduate courses on Neuroeconomics in Neuroscience, Psychology, and Economics graduate schools. This groundbreaking work is sure to become the standard reference source for this growing area of research. Editors and contributing authors represent the acknowledged experts and founders of the field of Neuroeconomics and include Nobel laureates Vernon Smith and Daniel Kahneman, making this the authoritative reference for the field. It presents an interdisciplinary view of the approaches, concepts, and results of the emerging field of neuroeconomics relevant for anyone interested in this area or research. It has full color presentation throughout with carefully selected illustrations to highlight key concepts.

"The Handbook of Marketing Scales, Second Edition represents a compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. As with the first edition, researchers will find this volume useful in reducing the time it takes to locate instruments for survey research in marketing and consumer behavior. A number of measures in this second edition have been used in several studies. Therefore, this book should serve as a guide to the literature for certain topic areas and may spur further refinement of existing measures in terms of item reduction, dimensionality, reliability, and validity. This text may also help identify those areas where measures are needed, thus encouraging further development of valid measures of consumer behavior and marketing constructs."--BOOK JACKET.