Books like Consumer behaviour by Michael R. Solomon

Nudge offers a practical guide to libertarian paternalism, showing how subtle design changes can help people make wiser decisions without restricting freedom.

This textbook explains how studying and applying consumer behavior drives effective marketing strategies, with updated content that addresses modern technology, new media, and the specific dynamics of the Indian market.

Explores Abraham Maslow’s concept of self‑actualization and outlines the traits of individuals who reach the pinnacle of humanistic psychology.

A social and political history describes how mass consumption and the pursuit of prosperity transformed American life during the second half of the twentieth century.

Global Marketing and Advertising describes the characteristics of a global brand, how advertising adds value to brands, the concept of culture and culture's consequences for values and motivation in advertising, and how culture influences perception of advertising. Marieke de Mooij's application of Geert Hofstede's 5-D model to marketing and advertising is an essential theme of this book.

"The Handbook of Marketing Scales, Second Edition represents a compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. As with the first edition, researchers will find this volume useful in reducing the time it takes to locate instruments for survey research in marketing and consumer behavior. A number of measures in this second edition have been used in several studies. Therefore, this book should serve as a guide to the literature for certain topic areas and may spur further refinement of existing measures in terms of item reduction, dimensionality, reliability, and validity. This text may also help identify those areas where measures are needed, thus encouraging further development of valid measures of consumer behavior and marketing constructs."--BOOK JACKET.