Books like Trump University branding 101 by Sexton, Donald E.

A definitive guide outlining the 22 essential rules for building and sustaining powerful brands, now expanded with new commentary, illustrations, and an additional volume on internet branding.

A practical guide to using archetypal brand meaning as a strategic competitive advantage, with tools for identifying and applying archetypes in business.

A practical, jargon‑free guide that explains how brands create customer loyalty, with step‑by‑step advice on crafting logos, taglines, positioning, advertising, and protecting your brand for any size business.

Matt Haig’s Brand Failures reviews the world’s most spectacular marketing blunders, from giant corporate missteps to obscure fiascoes, offering insights and practical take‑aways for avoiding costly branding mistakes.

How challenger brands can compete against brand leaders.

Al and Laura Ries explain how brands evolve and thrive by applying Darwinian concepts of divergence to product and category creation, offering a proven strategy for launching successful brands in today’s competitive market.

Companies with great reputations do better on virtually every business metric. Now, you have unprecedented access to a roadmap for building the kind of reputation you need and deserve.Drawing on unsurpassed experience and the field’s best research, two leading experts illuminate reputation management for executives, business communicators, marketers, and strategists alike.You’ll first review the powerful business case for actively managing your reputation. Next, you’ll realistically assess where you stand in areas ranging from product quality to financial strength, vision to social responsibility... discovering how to make the most of your strengths as you overcome your weaknesses. The authors show that to improve reputation, you have to improve visibility, distinctiveness, authenticity, transparency, and consistency throughout the enterprise-not just in traditional silos like PR, advertising, or IR!Want the powerful business value that arises from a world-class reputation? One book will show you how to get it: Fame and Fortune.