Books like Brand Failures by Matt Haig

Daniel Kahneman's "Thinking, Fast and Slow" explains how two distinct mental systems shape our judgments and decisions, offering insights into the biases that influence everyday choices.

Malcolm Gladwell explains how small changes can trigger massive social shifts, using ideas, products, and behaviors that spread like epidemics to illuminate the moment when a movement reaches its critical mass.

208 p. : 21 cm

A definitive guide outlining the 22 essential rules for building and sustaining powerful brands, now expanded with new commentary, illustrations, and an additional volume on internet branding.

A practical guide to using archetypal brand meaning as a strategic competitive advantage, with tools for identifying and applying archetypes in business.

Explore how brands like Red Bull, the Blair Witch Project, and political campaigns achieve success with little conventional marketing in Alex Wipperfurth’s strategic guide to today’s complex market forces.

"Through in-depth analyses of Genuine Brands - Hallmark Cards, Hampton Inn, Lexus, Whirlpool, Starbucks, Citibank, and Charter Club - Duane Knapp presents his unique five-step plan that any organization can follow to become a Genuine Brand in the minds of the customers. First, there is the Brand Assessment: how do your stake-holders - customers, suppliers, employees, etc. - perceive the brand? Second, BrandPromise: what should the brand uniquely promise? Third is Brand Blueprint: how will you communicate the brand? The fourth step is Brand Culturalization: how each and every employee must understand and adopt the BrandPromise. The first four steps all lead to the final step, Brand Advantage: how should the organization nurture, enhance, and innovate the brand? In addition to the case studies that demonstrate the application of each step, Knapp provides detailed process guides to simplify the process of becoming a Genuine Brand."--BOOK JACKET.

How challenger brands can compete against brand leaders.

Al and Laura Ries explain how brands evolve and thrive by applying Darwinian concepts of divergence to product and category creation, offering a proven strategy for launching successful brands in today’s competitive market.