Books like Markets, Mobs, and Mayhem by Robert Menschel

Name: Markets, Mobs, and Mayhem
Author: Robert Menschel

📘 Markets, Mobs, and Mayhem by Robert Menschel

In *Markets, Mobs, and Mayhem*, Robert Menschel delves into the sociological roots of crowd behavior and its powerful influence on business and culture. Drawing from historical episodes such as the Dutch tulip craze, the rise of the Nazis, fanatical brand devotion, and the 1990s Internet bubble, he shows how collective sentiment generates market bubbles and irrational exuberance. Menschel then turns to the investor, presenting strategies for maintaining individual judgment and common sense amid widespread hysteria. The book bridges economic theory, commercial history, and practical advice, making it a useful resource for anyone looking to understand the forces that drive financial crises and how to guard against them.

First publish date: 2002

Genre: Psychology/Social Psychology

Authors: Robert Menschel

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