Books like Customer centered selling by Robert L. Jolles

Name: Customer centered selling
Author: Robert L. Jolles

📘 Customer centered selling by Robert L. Jolles

Customer‑Centered Selling exposes the core of Xerox’s renowned training program: reverse the traditional sales sequence by prioritizing customers’ needs and decision‐making before the sales pitch. Robert L. Jolles demonstrates how to plant ideas in the customer’s mind so they feel the solution originated with them. The book offers a predictable, adaptable selling process and includes case studies, activities, and exercises to help readers apply the principles directly to their own sales situations.

First publish date: 1998

Genre: Business & Economics/Marketing

Authors: Robert L. Jolles

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