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Books like Social marketing by Robert J. Donovan


The authors introduce and elucidate the principles of social marketing and illustrate these principles with examples of practical application. This book is a blend of the authors' hands-on experience in researching, developing and implementing campaigns and their experience in teaching social marketing.
First publish date: 2003
Authors: Robert J. Donovan
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Social marketing by Robert J. Donovan

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Books similar to Social marketing (8 similar books)

Digital marketing for dummies by 11873342|Ryan Deiss book cover

📘 Digital marketing for dummies
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Learn how to expand brand reach, acquire and monetize customers, and boost audience engagement with proven digital marketing strategies and tactics.

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Social marketing by 6496546|Philip Kotler book cover

📘 Social marketing
 by Philip Kotler

Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups.

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Books like Social marketing
Social marketing by 11560645|Richard K. Manoff book cover

📘 Social marketing
 by Richard K. Manoff


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Books like Social marketing
Marketing social change by 8762335|Alan R. Andreasen book cover

📘 Marketing social change
 by Alan R. Andreasen

Marketing Social Change offers a revolutionary approach to solving a range of social problems - drug use, smoking, pollution, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behavior. Using illustrative examples of innovative marketing programs, the author describes the process of developing and implementing an effective social marketing strategy. This successful approach is based on Alan R. Andreasen's more than twenty years' experience consulting, teaching, and researching for social marketing programs around the world. This valuable resource offers public health officials, social service agencies, educators, and health care and nonprofit professionals a state-of-the-art approach to marketing social solutions and behavioral change.

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Social Marketing by 7596440|Michael T. Ewing book cover

📘 Social Marketing
 by Michael T. Ewing


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Social Marketing by 7823932|Gerard Hastings book cover

📘 Social Marketing
 by Gerard Hastings


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Books like Social Marketing
Social marketing by 1533346|Cynthia M. Webster book cover

📘 Social marketing
 by Cynthia M. Webster

This book examines current social, environmental, health and safety issues affecting individuals and their communities. It provides a critical look at the barriers and challenges to behaviour change. It has been written in an investigative manner for advanced undergraduate students and first year postgraduate students who intend to pursue careers in the public sector in community health and environmental sustainability.

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Books like Social marketing
The new rules of marketing and PR by 4625352|David Meerman Scott book cover

📘 The new rules of marketing and PR
 by David Meerman Scott

This guide shows marketers how to use Web‑based communication to speak directly to customers, build personal connections, and guide them through the buying process with a clear action plan.

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