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Books like Social marketing by Richard K. Manoff


First publish date: 1985
Authors: Richard K. Manoff
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Social marketing by Richard K. Manoff

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Books similar to Social marketing (8 similar books)

Consumer behavior by 9739263|Leon G. Schiffman book cover

📘 Consumer behavior
 by Leon G. Schiffman

This textbook explains how studying and applying consumer behavior drives effective marketing strategies, with updated content that addresses modern technology, new media, and the specific dynamics of the Indian market.

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Social marketing by 6496546|Philip Kotler book cover

📘 Social marketing
 by Philip Kotler

Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups.

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Social Marketing and Social Change by 12407189|R. Craig Lefebvre book cover

📘 Social Marketing and Social Change
 by R. Craig Lefebvre


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The Mediatization Of Culture And Society by 11671629|Stig Prof Hjarvard book cover

📘 The Mediatization Of Culture And Society
 by Stig Prof Hjarvard

Mediatization has emerged as a key concept to reconsider old, yet fundamental questions about the role and influence of media in culture and society. In particular the theory of mediatization has proved fruitful for the analysis of how media spread to, become intertwined with, and influence other social institutions and cultural phenomena like politics, play and religion. This book presents a major contribution to the theoretical understanding of the mediatization of culture and society.

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Marketing social change by 8762335|Alan R. Andreasen book cover

📘 Marketing social change
 by Alan R. Andreasen

Marketing Social Change offers a revolutionary approach to solving a range of social problems - drug use, smoking, pollution, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behavior. Using illustrative examples of innovative marketing programs, the author describes the process of developing and implementing an effective social marketing strategy. This successful approach is based on Alan R. Andreasen's more than twenty years' experience consulting, teaching, and researching for social marketing programs around the world. This valuable resource offers public health officials, social service agencies, educators, and health care and nonprofit professionals a state-of-the-art approach to marketing social solutions and behavioral change.

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Culture, society, and the media by 6990981|Michael Gurevitch book cover

📘 Culture, society, and the media
 by Michael Gurevitch


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Social Marketing by 7823932|Gerard Hastings book cover

📘 Social Marketing
 by Gerard Hastings


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Queer Science by 8802959|Simon LeVay book cover

📘 Queer Science
 by Simon LeVay

Explores the scientific roots of sexual orientation—brain, genetics, endorphin—and their social impact, arguing that science can clarify yet should not dictate gay‑rights debates.

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