Books like Technology As Magic by Richard Stivers


In *Technology As Magic*, Richard Stivers argues that contemporary society has fused technological progress with the mystique of magic. He demonstrates how mass media—especially advertising and television—serve as modern rituals that influence perceptions and behavior. By examining genres such as news, sports, game shows, soap operas, and sitcoms, Stivers reveals their mythological symbols and the way they link consumer products to idealized outcomes like success, happiness, and health. Stivers extends his analysis to the fields of psychology, management, and administration, showing how imitation technologies function as magical practices that adjust and control everyday life. His work invites readers to reconsider the extraordinary power of media and its role in shaping modern civilization.
First publish date: 1999
Genre: Politics & Government/Political Theory
Authors: Richard Stivers
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Technology As Magic by Richard Stivers

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