Books like The choice factory by Richard Shotton


"By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research"--Back cover.
First publish date: 2018
Authors: Richard Shotton
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The choice factory by Richard Shotton

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Books similar to The choice factory (6 similar books)

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Some Other Similar Books

Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler and Cass R. Sunstein
Influence: The Psychology of Persuasion by Robert B. Cialdini
Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger
Scarcity: Why Having Too Little Means So Much by Sendhil Mullainathan and Eldar Shafir

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