Books like How not to say what you mean by R. W. Holder

Made to Stick reveals why some ideas thrive and others fade, offering six proven principles—such as the human scale, memory hooks, and curiosity gaps—to help educators, marketers, and leaders craft messages that truly resonate.

A guide to effective writing techniques and the art of clear communication.

A practical guide to writing clear, engaging English, grounded in contemporary research from linguistics, cognitive science, and related fields.

A practical guide offering 50 concise tools that help writers of all backgrounds—novelists, journalists, business professionals—to write more clearly, creatively, and effectively.

Everyone talks about style, but no one explains it. The authors of this book do; and in doing so, they provoke the reader to consider style, not as an elegant accessory of effective prose, but as its very heart. At a time when writing skills have virtually disappeared, what can be done? If only people learned the principles of verbal correctness, the essential rules, wouldn't good prose simply fall into place? Thomas and Turner say no. Attending to rules of grammar, sense, and sentence structure will no more lead to effective prose than knowing the mechanics of a golf swing will lead to a hole-in-one. Furthermore, ten-step programs to better writing exacerbate the problem by failing to recognize, as Thomas and Turner point out, that there are many styles with different standards. In the first half of Clear and Simple, the authors introduce a range of styles - reflexive, practical, plain, contemplative, romantic, prophetic, and others - contrasting them to classic style. Its principles are simple: The writer adopts the pose that the motive is truth, the purpose is presentation, the reader is an intellectual equal, and the occasion is informal. Classic style is at home in everything from business memos to personal letters, from magazine articles to university writing. The second half of the book is a tour of examples - the exquisite and the execrable - showing what has worked and what hasn't. Classic prose is found everywhere: from Thomas Jefferson to Junichiro Tanizaki, from Mark Twain to the observations of an undergraduate. Here are many fine performances in classic style, each clear and simple as the truth.

The Random House Word Menu is a versatile reference that combines a thesaurus with definitions, a dictionary organized into over 800 word categories, a reverse dictionary, and a wide array of glossaries.

There's an art to not saying what you mean, and A Dictionary Of Euphemisms investigates our all too common tendency to prefer vague or roundabout expressions to words which are blunt, precise, and often disagreeably true. Whey else do we say 'bijou', 'house of ill repute', and 'corporate entertainment', when what we really mean is 'inconveniently small', 'brothel', and 'bribery'? Let A Dictionary of Euphemisms be your guide to the language of prudery, evasion, and deceit. Filled with thousands of quotations, definitions, derivations, and historical explanations, this dictionary offers compulsive browsing combined with essential reference.