Find Similar Books | Similar Books Like Find Similar Books

Books like Services Marketing Management by Peter Mudie


First publish date: 2006
Authors: Peter Mudie
★ ★ ★ ★ ★ 0.0 (0 community ratings)

All books by Peter Mudie
Services Marketing Management by Peter Mudie

How are these books recommended?

The books recommended for Services Marketing Management by Peter Mudie are shaped by reader interaction. Votes on how closely books relate, user ratings, and community comments all help refine these recommendations and highlight books readers genuinely find similar in theme, ideas, and overall reading experience.

Have you read any of these books?
Your votes, ratings, and comments help improve recommendations and make it easier for other readers to discover books they’ll enjoy.

Books similar to Services Marketing Management (6 similar books)

Principles of Services Marketing by 9631621|Adrian Palmer book cover

📘 Principles of Services Marketing
 by Adrian Palmer

Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.

★★★★★★★★★★ 5.0 (1 rating)
Similar? ✓ Yes 0 ✗ No 0
Books like Principles of Services Marketing
This is service design thinking by 11893463|Marc Stickdorn book cover

📘 This is service design thinking
 by Marc Stickdorn

"Twenty-three authors from the global service design community invested their knowledge, experience and passion to create this ... book. It introduces service design thinking to beginners and students, and will be a valuable resource for consultants, marketers, innovators and design professionals."--Cover.

★★★★★★★★★★ 5.0 (1 rating)
Similar? ✓ Yes 0 ✗ No 0
Books like This is service design thinking
Review of Marketing Research by 6686377|Naresh K. Malhotra book cover

📘 Review of Marketing Research
 by Naresh K. Malhotra


★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like Review of Marketing Research
Six Sigma by 7598694|Geoff Tennant book cover

📘 Six Sigma
 by Geoff Tennant


★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like Six Sigma
Services Marketing Interactive Approach by 2531978|Raymond P. Fisk book cover

📘 Services Marketing Interactive Approach
 by Raymond P. Fisk


★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like Services Marketing Interactive Approach
Services marketing by 8840564|Valarie A. Zeithaml book cover

📘 Services marketing
 by Valarie A. Zeithaml


★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like Services marketing

Some Other Similar Books

Services Marketing: People, Technology, Strategy by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Marketing of Services by Valarie A. Zeithaml, A. Parasuraman, Leonard L. Berry
Services Marketing: Integrating Customer Focus across the Firm by Alan Wilson
Essentials of Services Marketing by John E. G. Bateson
The Service Advantage by John A. Howard, Jasna Radas, Bruce J. M. Darroch
Managing Service Quality by A. Parasuraman, Valarie A. Zeithaml, Leonard L. Berry
Delivering Quality Service: Balancing Customer Perceptions and Expectations by Harvard Business Review
Services Marketing: A Casebook Approach by M. Joseph Sirgy, Donald Rahtz
Handbook of Service Marketing Research by Alan Wilson
Marketing Services in the 21st Century by Jacklaine K. M. Morrell

Have a similar book in mind? Let others know!

Please login to submit books!