Find Similar Books | Similar Books Like Find Similar Books

Books like The Advertising Concept Book by Pete Barry


First publish date: 2001
Genre: Business & Economics/Marketing
Authors: Pete Barry
★ ★ ★ ★ ★ 2.0 (1 community ratings)

All books by Pete Barry
The Advertising Concept Book by Pete Barry

How are these books recommended?

The books recommended for The Advertising Concept Book by Pete Barry are shaped by reader interaction. Votes on how closely books relate, user ratings, and community comments all help refine these recommendations and highlight books readers genuinely find similar in theme, ideas, and overall reading experience.

Have you read any of these books?
Your votes, ratings, and comments help improve recommendations and make it easier for other readers to discover books they’ll enjoy.

Books similar to The Advertising Concept Book (26 similar books)

Ogilvy on advertising by 9729492|Ogilvy, David book cover

📘 Ogilvy on advertising
 by Ogilvy, David

A comprehensive primer on advertising by founder David Ogilvy of Ogilvy & Mather, covering what sells and what doesn’t and illustrated with 185 global advertisements.

★★★★★★★★★★ 3.5 (6 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like Ogilvy on advertising
Ad boy by 8765187|Warren Dotz book cover

📘 Ad boy
 by Warren Dotz

The postwar economic boom launched a generation of charming, cheeky, and relentlessly cheerful critters and characters that found their way into our homes - and our hearts - in print, on television, and on packaging. Some took detours that reflected the times (Elsie the Cow was sent into outer space in 1958). Some were fashion victims who survived (remember hippy Hush Puppies, circa 1969?). And some are no longer with us (the Frito Bandito was finally brought to justice in 1971). These endearingly offbeat characters are as fresh and entertaining today as they were creatively inspired in decades past.

★★★★★★★★★★ 5.0 (1 rating)
Similar? ✓ Yes 0 ✗ No 0
Books like Ad boy
The Principles of Advertising and Imc by 6931852|Tom, Ph.D. Duncan book cover

📘 The Principles of Advertising and Imc
 by Tom, Ph.D. Duncan


★★★★★★★★★★ 5.0 (1 rating)
Similar? ✓ Yes 0 ✗ No 0
Books like The Principles of Advertising and Imc
Contemporary advertising by 8366660|Courtland L. Bovée book cover

📘 Contemporary advertising
 by Courtland L. Bovée


★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like Contemporary advertising
Confessions of an Advertising Man by 7212605|David Ogilvy book cover

📘 Confessions of an Advertising Man
 by David Ogilvy


★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like Confessions of an Advertising Man
Ogilvy on Advertising by 7212605|David Ogilvy book cover

📘 Ogilvy on Advertising
 by David Ogilvy


★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like Ogilvy on Advertising
One Plus One Equals Three by 12046830|Dave Trott book cover

📘 One Plus One Equals Three
 by Dave Trott


★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like One Plus One Equals Three
Advertising creative by 4624881|Tom Altstiel book cover

📘 Advertising creative
 by Tom Altstiel


★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like Advertising creative
Advertising by 1621925|Winston Fletcher book cover

📘 Advertising
 by Winston Fletcher

Winston Fletcher explores advertising’s power, pitfalls, and cultural influence, debunking myths and examining its economic, ethical, and societal roles from historical roots to modern challenges.

★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like Advertising
The Routledge Companion To Advertising And Promotional Culture by 8805630|Matthew P. McAllister book cover

📘 The Routledge Companion To Advertising And Promotional Culture
 by Matthew P. McAllister


★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like The Routledge Companion To Advertising And Promotional Culture
Creative Advertising by 7041144|Mario Pricken book cover

📘 Creative Advertising
 by Mario Pricken


★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like Creative Advertising
The advertising agency business by 8334376|Eugene J. Hameroff book cover

📘 The advertising agency business
 by Eugene J. Hameroff

A comprehensive guide to managing and growing successful advertising agencies.

★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like The advertising agency business
How to become an advertising man by 1940352|James Webb Young book cover

📘 How to become an advertising man
 by James Webb Young


★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like How to become an advertising man
Blood, brains & beer by 9729492|Ogilvy, David book cover

📘 Blood, brains & beer
 by Ogilvy, David


★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like Blood, brains & beer
Introduction to advertising & promotion by 8294656|George E. Belch book cover

📘 Introduction to advertising & promotion
 by George E. Belch


★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like Introduction to advertising & promotion
The language of advertising by 2561491|Torben Vestergaard book cover

📘 The language of advertising
 by Torben Vestergaard


★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like The language of advertising
The discourse of advertising by 12632223|Guy Cook book cover

📘 The discourse of advertising
 by Guy Cook


★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like The discourse of advertising
Artforms by 6496170|Duane Preble book cover

📘 Artforms
 by Duane Preble


★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like Artforms
The real mad men by 11522436|Andrew Cracknell book cover

📘 The real mad men
 by Andrew Cracknell

Taking a cue from AMC's award-winning drama Mad Men, provides a visual history of the key major ad campaigns of the 1950s and 1960s and the people behind them who kicked off the Creative Revolution.

★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like The real mad men
From those wonderful folks who gave you Pearl Harbor by 6169724|Jerry Della Femina book cover

📘 From those wonderful folks who gave you Pearl Harbor
 by Jerry Della Femina


★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like From those wonderful folks who gave you Pearl Harbor
Advertising excellence by 6941659|Courtland L. Bovée book cover

📘 Advertising excellence
 by Courtland L. Bovée


★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like Advertising excellence
Summary of Claude C. Hopkins's Scientific Advertising by 430320|Irb Media book cover

📘 Summary of Claude C. Hopkins's Scientific Advertising
 by Irb Media


★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like Summary of Claude C. Hopkins's Scientific Advertising
The shocking history of advertising! by 2881094|E. S. Turner book cover

📘 The shocking history of advertising!
 by E. S. Turner


★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like The shocking history of advertising!
Foundations of Advertising by 8496324|S.A Chunawall book cover

📘 Foundations of Advertising
 by S.A Chunawall


★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like Foundations of Advertising
Strategic Thinking for Advertising Creatives by 12410502|Alice Kavounas Taylor book cover

📘 Strategic Thinking for Advertising Creatives
 by Alice Kavounas Taylor


★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like Strategic Thinking for Advertising Creatives
Reality in advertising by 6066707|Rosser Reeves book cover

📘 Reality in advertising
 by Rosser Reeves

Advertising man distills twenty years of experience in this concise statement of what does, and does not constitute successful advertising.

★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like Reality in advertising

Some Other Similar Books

Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
Hey, Whipple, S Good Old Days by David Ogilvy
Creative Advertising: An Introduction by Murray Allen
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells by Robert W. Bly
Hey, Whipple, S. S. Companion by Luc P. Beuerlein
The Design of Everyday Things by Don Norman
Positioning: The Battle for Your Mind by Al Ries and Jack Trout
Juicing the Orange: How to Turn Creativity into a Powerful Business by Ron Artis, Peter Guber

Have a similar book in mind? Let others know!

Please login to submit books!