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Books like Summary of Claude C. Hopkins's Scientific Advertising by Irb Media


First publish date: 2022
Authors: Irb Media
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Summary of Claude C. Hopkins's Scientific Advertising by Irb Media

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Books similar to Summary of Claude C. Hopkins's Scientific Advertising (11 similar books)

Made to stick by 7103898|Chip Heath book cover

📘 Made to stick
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Made to Stick reveals why some ideas thrive and others fade, offering six proven principles—such as the human scale, memory hooks, and curiosity gaps—to help educators, marketers, and leaders craft messages that truly resonate.

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Breakthrough advertising by 8168000|Eugene M. Schwartz book cover

📘 Breakthrough advertising
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Great book on how to become a skilled copywriter.

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Advertising secrets of the written word by 7247740|Joseph Sugarman book cover

📘 Advertising secrets of the written word
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A concise guide to crafting effective mail‑order ad copy, covering the first sentence, graphic layout, copy elements like typeface and headings, and psychological triggers such as credibility and belonging.

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The Advertising Concept Book by 7748595|Pete Barry book cover

📘 The Advertising Concept Book
 by Pete Barry


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My Life in Advertising by 8301982|Claude C. Hopkins book cover

📘 My Life in Advertising
 by Claude C. Hopkins


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Ogilvy on Advertising by 7212605|David Ogilvy book cover

📘 Ogilvy on Advertising
 by David Ogilvy


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My Life in Advertising & Scientific Advertising by 8301982|Claude C. Hopkins book cover

📘 My Life in Advertising & Scientific Advertising
 by Claude C. Hopkins

Claude C. Hopkins’ dual‑volume collection includes the 1923 classic Scientific Advertising and his 1927 autobiography, My Life in Advertising, offering foundational insights into advertising tactics and the history of the profession.

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Business process improvement workbook by 6610759|H. J. Harrington book cover

📘 Business process improvement workbook
 by H. J. Harrington


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Scientific Advertising by 8301982|Claude C. Hopkins book cover

📘 Scientific Advertising
 by Claude C. Hopkins

Claude C. Hopkins’s classic treatise, Scientific Advertising, distills proven advertising principles into a practical guide for students and seasoned advertisers alike.

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Scientific Advertising by 7620239|Claude, C Hopkins book cover

📘 Scientific Advertising
 by Claude, C Hopkins


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Tested advertising methods by 9739252|John Caples book cover

📘 Tested advertising methods
 by John Caples

A concise guide that turns advertising into a science, teaching proven techniques from headline writing to graphic selection, audience appeal, and cost‑effective testing for guaranteed success.

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