Books like Be Unreasonable by Paul Lemberg
When you're reasonable, you use the same strategies everyone else uses. You do things like set your goals a bit higher than last year's, say yes to things because everyone else likes them, and pad your deadlines so you can reach them on time.Being reasonable about your business will only bury you deeper in the pack. If you want to get out in front, you have to break away from yesterday's conventional thinking. Paul Lemberg shows you how unreasonable strategies can bring you unprecedented success. Through real-life case studies of successful and unreasonable businesspeople, Lemberg shows you how to BE Unreasonable, BE Demanding, BE Critical, BE Outrageous, and BE Prepared. By sticking to your goals no matter what, expecting more from everybody, changing old systems that just don't work, and creating your own Business Brain Trust, you can be competitive, innovative, and successful. Being unreasonable is about assessing the situation and leaping into the unknown-not foolishly, but courageously. Only by going against the norm, and perhaps ruffling feathers, can you be competitive, innovative, and successful.
First publish date: 2007
Genre: Business & Economics/Business Management
Authors: Paul Lemberg
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