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Books like Primed to perform by Neel Doshi


"Primed to Perform" explains why some corporate cultures spark energy and creative success while others breed anxiety and cynicism. Drawing on case studies from Southwest Airlines, Starbucks, Apple, and Whole Foods, the authors identify the science behind high‑performing environments. They show that motivating employees—by supporting play, purpose, and potential—eliminates emotional, economic, and inertial pressures that hinder performance. The book introduces a predictive measurement tool for total motivation, allowing leaders to assess and nurture their culture over time. Whether you run a small team, a start‑up, a school, a nonprofit, or a large institution, the work provides practical strategies to create a sustainable, thriving workplace culture.
First publish date: 2015
Genre: Business & Economics/Business Management
Authors: Neel Doshi
★ ★ ★ ★ ★ 3.0 (1 community ratings)

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Primed to perform by Neel Doshi

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