Books like Infinite loop by Michael S. Malone
"Infinite Loop" chronicles Apple Computer’s spectacular ascent, driven by the Apple II and Macintosh, and the ensuing corporate strife that undermined the company’s leadership. Drawing on the author’s experience covering Silicon Valley and his family ties to Apple’s founders, the book reveals the personalities—Steve Jobs’ intense ambition, John Sculley’s questionable decisions—and the political maneuvering, costly mistakes, and egos that shaped Apple’s trajectory. The narrative explains how these factors created a fragile multibillion‑dollar enterprise that could not escape repeating mistakes, leading to its dramatic fall.
Through insightful analysis and insider anecdotes, the book portrays Apple as a high‑tech juggernaut that failed to learn from its own errors, offering readers a candid look at one of America’s most influential companies.
First publish date: 1999
Genre: Business & Economics/Business Management
Authors: Michael S. Malone
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