Books like Creative Selection by Ken Kocienda
Ken Kocienda, a seasoned software engineer, offers an intimate look at the creative and technical challenges that defined the late "Steve Jobs era" of Apple. Working behind the scenes in Cupertino’s design studios, Kocienda details how a small group of innovators transformed lofty ideas into the products that millions use every day. He chronologically traces the evolution of Apple’s design philosophy, the role of creative ability in technology, and the intersection of product design and business economics during a transformative period in the computer industry.
First publish date: 2018
Genre: Business & Economics/Business Management
Authors: Ken Kocienda
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