Books like Apple by Jim Carlton
This detailed account chronicles Apple Computer’s trajectory from its garage beginnings in 1976 to its peak performance in 1995. Written by former Wall Street Journal technology reporter Jim Carlton, the book draws on interviews with more than 160 ex‑Apple employees, industry experts, and competitors—including Bill Gates, John Sculley, and Gil Amelio—to uncover confidential memos, late‑night meetings, and pivotal decisions that shaped the company’s fate. Set against the backdrop of the personal‑computer revolution, the narrative illuminates the internal conflicts and strategic moves that turned Apple from a burgeoning start‑up into a troubled Fortune 500 company, offering readers a revealing portrait of a once‑glorious American business icon.
First publish date: 1997
Genre: Business & Economics/Business Management
Authors: Jim Carlton
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