Books like Brand Flip by Marty Neumeier


First publish date: 2015
Genre: Business & Economics/Marketing
Authors: Marty Neumeier
★ ★ ★ ★ ★ 4.0 (1 community ratings)

Brand Flip by Marty Neumeier

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Books similar to Brand Flip (11 similar books)

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πŸ“˜ Purple Cow
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208 p. : 21 cm

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πŸ“˜ The brand gap

Marty Neumeier’s The Brand Gap offers a concise, boardroom‑oriented framework that connects brand strategy to execution through five core disciplines.

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πŸ“˜ Start with why

Simon Sinek’s Start with Why explores how leaders and organizations that answer the fundamental question of purpose drive lasting success.

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πŸ“˜ Building A StoryBrand

Get heard and not ignored by your costumers

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πŸ“˜ Authenticity


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Brand Hijack by 7425710|Alex Wipperfurth book cover

πŸ“˜ Brand Hijack

Explore how brands like Redβ€―Bull, the Blair Witch Project, and political campaigns achieve success with little conventional marketing in Alex Wipperfurth’s strategic guide to today’s complex market forces.

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πŸ“˜ Hooked: How to Build Habit-Forming Products
 by Nir Eyal


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Brands and branding by 7387230|Rita Clifton book cover

πŸ“˜ Brands and branding


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Hit Makers by 11737269|Derek Thompson (1986-) book cover

πŸ“˜ Hit Makers


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Brand Failures by 4516940|Matt Haig book cover

πŸ“˜ Brand Failures
 by Matt Haig

Matt Haig’s Brand Failures reviews the world’s most spectacular marketing blunders, from giant corporate missteps to obscure fiascoes, offering insights and practical take‑aways for avoiding costly branding mistakes.

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The dictionary of brand by 2588127|Marty Neumeier book cover

πŸ“˜ The dictionary of brand


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Some Other Similar Books

Zag: The Number-One Strategy of High-Performance Brands by Marty Neumeier
Made to Stick by Chip Heath & Dan Heath
Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger
Positioning: The Battle for Your Mind by Al Ries & Jack Trout
The 22 Immutable Laws of Branding by Al Ries & Laura Ries

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