Books like Buy ology by Martin Lindström

Explore how hidden psychological forces shape our economic decisions, from personal finance to the 2008 crisis, with Dan Ariely’s behavioral economics insights.

Martin Lindstrom exposes the unseen psychological tactics used by global brands to influence our choices and reveal how advertising, neuromarketing and data mining shape consumer behavior.

Buyology explores the hidden forces behind consumer choices, revealing how neuromarketing uncovers the subconscious triggers that drive purchase decisions.

"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems. This book is designed to be a practical guide with quick and easy takeaways offered in 60 short chapters, each containing one key strategy. The chapters are organized into major groups, mainly by application: in-person sales, Web marketing, print advertising, and many others. The book explains several key concepts, including: New insights into what makes people buy, Ways for brands to form emotional bonds with customers, Short, easy to digest ideas that can be accessed in any order, Techniques for all types of businesses, including small businesses and non-profits This book contains practical, easy-to-understand ways to improve marketing, advertising, and sales efforts"--

A comprehensive exploration of the science, mechanics, demographics, and dynamics that shape consumer shopping behavior.