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Name: Buy-Ology
Author: Martin Lindstrom

📘 Buy-Ology by Martin Lindstrom

First publish date: 2008

Authors: Martin Lindstrom

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Books similar to Buy-Ology (8 similar books)

📘 Buyology

by Martin Lindström

Buyology explores the hidden forces behind consumer choices, revealing how neuromarketing uncovers the subconscious triggers that drive purchase decisions.

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📘 Buy ology

by Martin Lindström

Buyology explores a seven‑million‑dollar neuromarketing study that examined the brain responses of 2,000 global volunteers to ads, logos, commercials, brands, and products, revealing new insights into consumer behavior and the psychological drivers of buying.

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📘 The hidden persuaders

by Vance Packard

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📘 Hooked: How to Build Habit-Forming Products

by Nir Eyal

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📘 Why we buy

by Paco Underhill

A comprehensive exploration of the science, mechanics, demographics, and dynamics that shape consumer shopping behavior.

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📘 BRAND sense

by Martin Lindstrom

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📘 Consuming Passions

by Judith Williamson

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📘 Point of purchase

by Sharon Zukin

"An historical account of modern shopping, Point of Purchase traces the incredible impact of consumer culture on public life from the five-and-dimes and mail-order catalogs of the mid-nineteenth century to today's eBay, Amazon.com, and Zagat guides. Unlike other social critics, Sharon Zukin does not condemn Americans for being obsessed by shopping opportunities. Rather, she explores why shopping has become so central to our lives: our being surrounded by too many stores, our never-ending quest for better values, and shopping's uncanny ability to make us think we are getting "the best.""--Jacket.

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Some Other Similar Books

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom
Buyology: Truth and Lies About Why We Buy by Martin Lindstrom
The Influencer Effect: How to Unlock the Power of Influence in Your Business by Bryan Kramer
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland
Contagious: Why Things Catch On by Jonah Berger
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
Influence: The Psychology of Persuasion by Robert B. Cialdini
The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy that Sells by Robert W. Bly

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