Books like How Customers Think by Gerald Zaltman
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Books similar to How Customers Think (8 similar books)
Some Other Similar Books
Consumer Behaviour: Buying, Having, and Being by Michael R. SolomonThe Customer-Centered Culture: How to Consistently Create a Business That's Truly Customer-obsessed by Michael D. Johnson
Understanding Customers: How to Create an Impactful Customer Experience by Robert W. Palmatier
Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
Buyology: Truth and Lies About Why We Buy by Martin Lindstrom
The Power of Customer Experience: How to Use Customer-centricity to Drive Sales and Profitability by Martin Newman
Customer Experience 3.0: How to Transform Your Customers into Passionate Fans by Jeanne Bliss
Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain by Patrick Renvoise and Christophe Morin