Books like Relationship marketing by Mark Godson
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Books similar to Relationship marketing (8 similar books)
Some Other Similar Books
Customer Relationship Management: Concepts and Tools by Roger J. Baran, Robert J. ClarkBuilding Strong Customer Relationships by Kurt M. Duhra
Managing Customer Relationships: A Strategic Approach by Don Peppers, Martha Rogers
Strategic Customer Service: Managing the Customer Experience to Increase Profits by John A. Goodman
The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Relationships by Noah Fleming
Relationship Marketing: Exploring Relational Strategies in Marketing by Leonard L. Berry, Ann S. M. Hensel
Customer Relationship Management: Unlocking the Value of Customer Data by V. Kumar, Werner Reinartz
The Loyalty Ripple Effect: Your Path to Increased Profits and Business Success by Maureen M. Gilmore
Creating Customer Value: Strategies and Practice by John Egan
Relationship Marketing: Theory, Practice, and Spirituality by Philip J. Kitchen, Patrick de Pelsmacker