Books like Managing sport business by Linda Trenberth

Name: Managing sport business
Author: Linda Trenberth

📘 Managing sport business by Linda Trenberth

Contemporary sport operates as both an international business and a community‑based activity largely run by volunteers. This comprehensive introduction, written by Linda Trenberth, tackles the theory and practice of sports management. It is organized into three sections: first, the global context of modern sports; second, essential management functions—including organization, strategy, finance and marketing—and how they apply in sport; and third, critical contemporary issues such as corporate social responsibility and information and communication technologies. Each chapter contains executive summaries, key terms, real‑world data and examples, making the book a practical resource for students and professionals in sport management and sport business.

First publish date: 2011

Genre: Business & Economics/Business Management

Authors: Linda Trenberth

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