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Books like The sports event management and marketing playbook by Frank Supovitz


First publish date: 2004
Authors: Frank Supovitz
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The sports event management and marketing playbook by Frank Supovitz

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Books similar to The sports event management and marketing playbook (9 similar books)

Sports Marketing by 6726261|Matthew D. Shank book cover

📘 Sports Marketing
 by Matthew D. Shank


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The business of sports by 1373974|Foster, George book cover

📘 The business of sports
 by Foster, George


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Encyclopedia of sports management and marketing by 9615584|Linda E. Swayne book cover

📘 Encyclopedia of sports management and marketing
 by Linda E. Swayne

"This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers"--

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Strategic Sports Event Management by 4259736|Guy Masterman book cover

📘 Strategic Sports Event Management
 by Guy Masterman

Comprehensive coverage of an important and growing theme and a valuable resource for students in the event and sport management fields.

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Managing people in sport organizations by 7260543|Tracy Taylor book cover

📘 Managing people in sport organizations
 by Tracy Taylor


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Sport and event marketing by 7673020|Nigel Pope book cover

📘 Sport and event marketing
 by Nigel Pope

This introduction to sport marketing combines theoretical discussion and current research data with practical application.

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The Interior Designers Guide to Pricing Estimating and Budgeting by 8299074|Theo Stephan Williams book cover

📘 The Interior Designers Guide to Pricing Estimating and Budgeting
 by Theo Stephan Williams


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Sport and the Media by 7574478|Matthew Nicholson book cover

📘 Sport and the Media
 by Matthew Nicholson


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Managing sport business by 11316618|Linda Trenberth book cover

📘 Managing sport business
 by Linda Trenberth

An authoritative guide that explains the commercial world of sport, from elite competition to local community clubs, covering management theory, finance, marketing, strategy, and contemporary issues such as CSR and technology.

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Some Other Similar Books

Event Management: For Sport, Leisure and Entertainment by Russell Hoye, Richard J. Dickson, Aaron C. T. White
The Business of Sports: Text and Cases on Strategy and Management by George Foster, Stephen A. Greyser, Bill Sutton
Sport Marketing by Matthew D. Shank, Mark R. Lyberger
Sports Event Management: A Competing Perspectives Approach by Raymond S. Nicholas
Managing Sport Events by Dennis W. Paget
Sports Marketing: A Strategic Perspective by Matt Haig
Event Planning and Management in Sports and Entertainment by Matthew J. Robinson
The Complete Guide to Sports Marketing by Dan M. Kisembo
The Marketing of Sports by Goumas, Andreas, Goumas, Athanasios
Sports Event Management and Planning by M. D. S. T. S. R. Kumar

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