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Books like Pearson eText for Strategic Brand Management by Kevin Lane Keller


First publish date: 2019
Authors: Kevin Lane Keller
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Pearson eText for Strategic Brand Management by Kevin Lane Keller

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Books similar to Pearson eText for Strategic Brand Management (7 similar books)

The brand gap by 2588127|Marty Neumeier book cover

📘 The brand gap
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Marty Neumeier’s The Brand Gap offers a concise, boardroom‑oriented framework that connects brand strategy to execution through five core disciplines.

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Strategic Brand Management by 8269130|Kevin Lane Keller book cover

📘 Strategic Brand Management
 by Kevin Lane Keller


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Building Strong Brands by 6532473|David A. Aaker book cover

📘 Building Strong Brands
 by David A. Aaker

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitve advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.

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Managing brand equity by 6532473|David A. Aaker book cover

📘 Managing brand equity
 by David A. Aaker


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Strategic Brand Management: Building, Measuring And Managing Brand Equity by 8269130|Kevin Lane Keller book cover

📘 Strategic Brand Management: Building, Measuring And Managing Brand Equity
 by Kevin Lane Keller


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Marketing Management Plus Pearson Mylab Marketing with Pearson EText, Global Edition by 6496546|Philip Kotler book cover

📘 Marketing Management Plus Pearson Mylab Marketing with Pearson EText, Global Edition
 by Philip Kotler


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The new strategic brand management by 7418939|Jean-Noël Kapferer book cover

📘 The new strategic brand management
 by Jean-Noël Kapferer

Newly updated edition of The New Strategic Brand Management offers valuable insights into contemporary brand management practices.

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Some Other Similar Books

Brand Leadership: Building Assets in Start-up and Growth Companies by David A. Aaker
Brand Equity & Advertising by Helen Keller
Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management by Alice M. Tybout & Tim Calkins
Strategic Brand Management: Building, Measuring, and Managing Brand Equity by Kevin Lane Keller
Brand Sense: Build Powerful Brands through Touch, Sight, Sound, Smell, and Taste by Martin Lindstrom

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