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Books like Managing brand equity by David A. Aaker

Name: Managing brand equity
Rating: 5 (1 reviews)
Author: David A. Aaker

📘 Managing brand equity by David A. Aaker

First publish date: 1991

Genre: Business & Economics/Marketing

Authors: David A. Aaker

★ ★ ★ ★ ★ 5.0 (1 community ratings)

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Books similar to Managing brand equity (13 similar books)

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📘 Building Strong Brands

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As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitve advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.

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📘 Brand Portfolio Strategy

by David A. Aaker

David Aaker teaches managers to build a brand portfolio strategy that aligns with business goals, offering tools for relevance, differentiation, and clarity across master brands, subbrands, and extensions.

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