Books like Winning the story wars by Jonah Sachs

Reinventing Organizations explores how companies and institutions can evolve toward more sustainable, soulful, and purposeful ways of operating.

Get heard and not ignored by your costumers

The Story Factor explores how storytelling can enhance business communication, public speaking, and influence.

"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems. This book is designed to be a practical guide with quick and easy takeaways offered in 60 short chapters, each containing one key strategy. The chapters are organized into major groups, mainly by application: in-person sales, Web marketing, print advertising, and many others. The book explains several key concepts, including: New insights into what makes people buy, Ways for brands to form emotional bonds with customers, Short, easy to digest ideas that can be accessed in any order, Techniques for all types of businesses, including small businesses and non-profits This book contains practical, easy-to-understand ways to improve marketing, advertising, and sales efforts"--

Presents an analysis of social media, discussing how a technology which was once heralded as democratic, has evolved into one which promotes elitism and inequality and provides companies with the means of invading privacy in search of profits.

Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- STORYNOMICS translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in STORYNOMICS, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike.

Peter Brooks explains the architecture of narrative, tracing how plot is designed, ordered, and imbued with meaning through academic analysis of novels and plays.

Learn how to ignite and sustain word‑of‑mouth marketing by engaging people’s passions for your organization or cause.

Correspondence, publicity material, and scrapbooks, together with memoranda, research notes, speeches, articles, drafts of books, lists, surveys, reports, printed matter, photographs, and other material documenting Bernays's career as a pioneer in the field of public relations and the development of that profession and its influence on American society. Bernays represented leading figures and organizations in the arts, finance, health, industry, philanthropy, and world and national politics. Much of the collection was used as the basis for Bernays's memoir, Biography of an Idea (1965). Topics include the celebration of the fiftieth anniversary of Edison's invention of the electric light (1929); the stock market crash of 1929 and the Depression; President Herbert Hoover's Emergency Committee for Employment and Committee on the Cost of Medical Care; New York City mayoral election of 1940; economic conditions, government agencies, international politics, and loan campaigns during World War II; postwar corporate and theater industry development in New York City; Jawaharlal Nehru's efforts to regain American goodwill following India's neutrality during the Korean War; and the Vietnamese conflict. Includes material on Bernays's public relations work for the automobile, bread, brewing, magazine publishing, pharmaceutical, and radio broadcasting industries. Also includes material on his interest in environmental affairs, the Edward L. Bernays Foundation, and such social issues as crime, cigarette smoking, and aging. Family papers (1831-1993) include correspondence between Bernays and his wife, Doris Fleischman Bernays; a draft of her book, A Wife Is Many Women (1955); and letters and other papers of or relating to Bernays's uncle, Sigmund Freud, and other members of the Freud and Bernays families. Clients include Allied Chemical & Dye Corporation, American Nurses' Association, American Psychological Association, American Tobacco Company, Ballets russes, Bank of America, Book Publishers Research Institute, Brotherhood of Railroad Trainmen, Cartier (Firm), Columbia Broadcasting System, Committee for America Self-Contained, Committee on Foreign Affairs, Exposition internationale des arts décoratifs et industriels modernes (Paris, France, 1925), General Motors Corporation, Jacques Seligmann & Co., Light's Golden Jubilee (1929), Mack Trucks, Inc., Mayor's Committee for the Commemoration of the Golden Anniversary of the City of New York, Philco Radio and Television Corp., Procter & Gamble Company, United Brewers Industrial Foundation, United Fruit Company, United States Information Agency, United States Sugar Beet Association, and Ward Baking Company. Correspondents include Paul Bern, Sam Black, Frances Payne Bingham Bolton, Lucius M. Boomer, Daniel J. Boorstin, Homer E. Capehart, Jacques Cartier, Willoughby S. Chesley, Myron M. Cowen, George Creel, E. A. Filene, Sigmund Freud, James Watson Gerard, Norman Bel Geddes, Amadeo Peter Giannini, Eric Frederick Goldman, George W. Hill, Herbert Hoover, Hubert H. Humphrey, Lyndon B. Johnson, Otto Hermann Kahn, Marc Klaw, Alfred A. Knopf, Gypsy Rose Lee, Ivy L. Lee, Erich Leinsdorf, Sinclair Lewis, Clare Boothe Luce, Henry Robinson Luce, William McChesney Martin, Joseph V. McKee, H. L. Mencken, David Page, William S. Paley, Vijaya Lakshmi Pandit, George H. Phelps, A. N. Spanel, Arthur B. Spingarn, Lawrence E. Spivak, Albert Payson Terhune, Robert F. Wagner, Henry Agard Wallace, William B. Ward, and Edmund S. Whitman.