Books like Contagious by Jonah Berger

Name: Contagious
Rating: 4.272727272727 (11 reviews)
Author: Jonah Berger

In 2013 New York Times bestselling book *Contagious*, Jonah Berger dissects the psychological and social forces that turn ordinary products and ideas into viruses. Drawing on rigorous research, he identifies six core principles—social currency, triggers, emotion, public, practical value, and stories—that govern how information travels. Through case studies ranging from luxury steakhouse marketing to viral health campaigns, Berger shows why some content flares up while others fizzles. The book provides a practical framework for designing messages, advertisements, and public‑service initiatives that people are eager to share, making it a valuable guide for managers, small‑business owners, politicians, and health officials alike.

First publish date: 2013

Genre: Business & Economics/Marketing

Authors: Jonah Berger

★ ★ ★ ★ ★ 4.3 (11 community ratings)

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