Books like Hooked by Nir Eyal

Jonah Berger explains the science of why ideas, products, and messages spread, offering six proven principles and actionable tactics for marketers, managers, and public‑service advocates to create contagious content.

Apple and Google battle for dominance over the mobile and media markets, revealing how their rivalry reshapes technology, content and competition in Silicon Valley and beyond.

Discover how quick sketches can sharpen business insight, accelerate prototyping, and boost team communication—no artistic talent required.

Exposes how modern digital technologies create behavioral addictions and offers practical strategies for regaining control over screens and social media.

Rand Fishkin shares his firsthand journey of launching, operating, and ultimately stepping away from a tech company, offering practical guidance for aspiring tech entrepreneurs.

An examination of Silicon Valley’s influence on modern work culture, showing how new corporate models have led to constant change, dehumanizing tech, and health risks, and proposing ways to restore the social contract between employers and employees.

Publisher's description: In Branded, Alissa Quart takes us to the dark side of marketing to teens, showing readers a disturbingly fast-paced world in which adults shamelessly insinuate themselves into "friendships" with young people in order to monitor what they wear, eat, listen to, and buy. We travel to a conference on advertising to teenagers and witness the breathless and insensitive pronouncements of lecturers there. We meet the unofficial teen "sales force" for a new girls' perfume (the unpaid daughters of the company's saleswomen) and observe the attempts of mega-corporations to purchase the time and space for product-placement in schools. We witness the aggressive and potentially emotionally damaging ways in which adults seek to control vulnerable young minds and wallets. But we also witness the bravery of isolated and increasingly Internet-linked kids who attempt to turn the tables on the cocksure corporations that so cynically strive to manipulate them. Eye-opening and urgent, Branded exposes and condemns a segment of American business whose high-paid job it is to reduce teens to their lowest common denominator, to systematically sap youth of individuality and creativity. Engaging and thought provoking, Branded ensures that consumers will never look at the American way of doing business in the same way again.

In the bizarre new world of Nobrow, highbrow, middlebrow, and lowbrow cultures blur, and culture becomes a marketing tool.

Harpreet Grover and Vibhore Goyal chronicle the decade‑long journey of building and exiting CoCubes, a company founded from zero capital to five‑figure success in India, offering candid lessons for aspiring entrepreneurs.

Discover how porn consumption can trigger dopamine addiction, stress, and erectile dysfunction, and learn strategies to quit and retain sexual health over a 90‑day recovery plan.