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Books like Global Marketing by Johny K. Johansson


First publish date: 1996
Genre: Business & Economics/Marketing
Authors: Johny K. Johansson
★ ★ ★ ★ ★ 4.3 (3 community ratings)

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Global Marketing by Johny K. Johansson

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Books similar to Global Marketing (6 similar books)

Global marketing by 6927259|Johny Johansson book cover

📘 Global marketing
 by Johny Johansson

Reflecting the job of the global marketing manager, within both large and small multinational companies, and examining what drives a company's expansion abroad, this text is aimed at global, international and export marketing courses, at undergraduate andMBA level.

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Books like Global marketing
Global marketing management by 6606710|Warren J. Keegan book cover

📘 Global marketing management
 by Warren J. Keegan


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Books like Global marketing management
International consumer behavior by 6535934|A. Coskun Samli book cover

📘 International consumer behavior
 by A. Coskun Samli

A comprehensive guide that explains how culture shapes consumer behavior worldwide, showing why international marketing plans must focus on differences rather than similarities across markets.

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International marketing by 9734290|Sak Onkvisit book cover

📘 International marketing
 by Sak Onkvisit


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Marketing across cultures by 6764119|Jean-Claude Usunier book cover

📘 Marketing across cultures
 by Jean-Claude Usunier


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Books like Marketing across cultures
Global Marketing by 12420046|Carlyle Farrell book cover

📘 Global Marketing
 by Carlyle Farrell


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Books like Global Marketing

Some Other Similar Books

International Marketing by Chris Fill
Global Marketing Management by Philip R. Cateora
International Marketing and Export Management by Alan M. Rugman
Global Marketing Strategies by Svend Hollensen
International Business & Global Business Environment by John D. Daniels
Global Strategic Management by Andrew M. Peterson
International Marketing: An Asia-Pacific Perspective by Philip Atkins

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