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Books like International consumer behavior by A. Coskun Samli


Professor A. Coskun Samli’s book examines international consumer behavior as distinct from its American counterpart, emphasizing the central role of culture in shaping purchase decisions. By exploring how social class, needs, and group memberships vary across borders, the work demonstrates why successful global marketing strategies must be specifically tailored to the unique behavioral patterns of each market. The analysis provides practical insight for both scholars and practitioners seeking a competitive edge in international marketing.
First publish date: 1995
Genre: Business & Economics/Marketing
Authors: A. Coskun Samli
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International consumer behavior by A. Coskun Samli

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Books similar to International consumer behavior (10 similar books)

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