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Books like Marketing across cultures by Jean-Claude Usunier


First publish date: 1996
Genre: Business & Economics/Marketing
Authors: Jean-Claude Usunier
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Marketing across cultures by Jean-Claude Usunier

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Books similar to Marketing across cultures (12 similar books)

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International marketing by 6593320|Philip R. Cateora book cover

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 by Philip R. Cateora

This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website listing, helping to provide updates to text content in this continually changing field.

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When cultures collide by 8850950|Richard D. Lewis book cover

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When Cultures Collide: Updated and Expanded 3rd Edition for Global Business and Interpersonal Communication

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Managing across cultures by 9679837|Susan C. Schneider book cover

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 by Susan C. Schneider


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📘 The cultural dimension of international business
 by Gary P. Ferraro


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Intercultural communication in the global workplace by 10145234|Iris I. Varner book cover

📘 Intercultural communication in the global workplace
 by Iris I. Varner


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International Business: Competing in the Global Marketplace by 6573802|Charles W. L. Hill book cover

📘 International Business: Competing in the Global Marketplace
 by Charles W. L. Hill


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International consumer behavior by 6535934|A. Coskun Samli book cover

📘 International consumer behavior
 by A. Coskun Samli

A comprehensive guide that explains how culture shapes consumer behavior worldwide, showing why international marketing plans must focus on differences rather than similarities across markets.

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Global Marketing and Advertising by 8177632|Marieke K. de Mooij book cover

📘 Global Marketing and Advertising
 by Marieke K. de Mooij

Global Marketing and Advertising describes the characteristics of a global brand, how advertising adds value to brands, the concept of culture and culture's consequences for values and motivation in advertising, and how culture influences perception of advertising. Marieke de Mooij's application of Geert Hofstede's 5-D model to marketing and advertising is an essential theme of this book.

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Intercultural Communication for Global Business by 7630839|Elizabeth A. Tuleja book cover

📘 Intercultural Communication for Global Business
 by Elizabeth A. Tuleja


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International marketing by 9734290|Sak Onkvisit book cover

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 by Sak Onkvisit


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Some Other Similar Books

Communicating in Business: A Short Course in Business Communication by Emily Carrithers
Multicultural Marketing: Charms, Clues & Cautions by Jane Needle
Consumer Behavior in a Multicultural Environment by Jun Xu
Global Marketing Management by W. H. Perreault Jr., Joseph P. Cannon
Cross-Cultural Marketing: Theory, Practice, and Cases by Christina T. Phan

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