Books like The CustomerFunded Business by John Mullins

The Lean Startup presents a systematic, scientific approach for creating and managing successful startups in uncertain environments, emphasizing rapid experimentation, customer feedback, and iterative product development.

Clayton Christensen explains why leading firms can fail when they follow the right strategy, and offers rules for exploiting disruptive innovation to avoid losing market leadership.

Venture capitalists at work reveals how top VCs spot and grow billion‑dollar enterprises, offering practical insights for entrepreneurs, VCs, and business professionals.

Discover how businesses can harness subscription models to secure customer loyalty, boost cash flow, and accelerate growth, with real-world examples and actionable strategies for building a recurring revenue engine.

In eBOYS, Randall Stross takes us behind the scenes and inside the heads of the gutsy entrepreneurs who are financing the hottest businesses on the Web. The six tall men who started Benchmark, Silicon Valley's most exciting venture capital firm, put themselves at the cutting edge of the new economy by backing billion dollar start-ups like eBay and Webvan. The risks were enormous--but the rewards have proven to be staggering. Within two years, eBay's net worth grew from $20 million to more than $21 billion, while each Benchmark founding partner saw his own personal net worth soar by hundreds of millions of dollars.For two roller-coaster years, Stross had total access not only to Benchmark's executives but to the companies they financed. He was a fly on the wall as fortunes were made in an instant, snap decisions got locked in, and new ventures took off--and sometimes crashed. Here are the testosterone-pumped conversations, round-the-clock meetings, and gutsy deals that launched the eBoys and their clients into the stratosphere of mega-wealth. Written like a novel but absolutely true, eBOYS brings to vivid life the glory days of the greatest business adventure of our time.

The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.

"The book will include easy-to-follow explanations of how the financing world is changing and becoming more digital via new regulations introduced by the JOBS act, and will offer tips and tricks for both startup founders and investors on how to raise money, and invest in startup companies, from the early stage to the growth stage"--