Books like How to Become a Rainmaker by Jeffrey J. Fox

Get heard and not ignored by your costumers

Learn how to win repeat business by treating customers as acquaintances—knowing names, family details, and preferences and offering unexpected perks like free coffee, to build lasting relationships.

"A refreshing message...from someonewho has fought many corporate wars." —The New York TimesWith the latest stories from D'Alessandro's neverending collection of corporate derring-do and newinsight on the global battlefield, the nationally bestselling Career Warfare is more essential than ever whennavigating your way to success.D'Alessandro dares to speak the truth. If you don't manage your own reputation, those around you will. This is no theoretical exercise. In corporate America, people talk about you every day. You can affect what they say."With a cut-the-crap sharp eye for the passions, yearnings, and follies that drive every organization, D'Alessandro draws apart the drapes and revealswhat it really takes to get ahead in business." —James Carville, author and Democratic Strategist"With good jobs becoming harder to find, D'Alessandro's sage advice is more timely and important than ever, especially for those who are trying to build their personal brands and enhance their careers at the same time." —Tom Neff, Chairman, U.S., Spencer Stuart"Smart, strategic, and useful career advice from someone who has actually achieved success in the real world." —Harvey Mackay, author of the #1 New York Times bestseller Swim with the Sharks Without Being Eaten Alive

Sales is cornerstone: everything starts and falls on sales.And this is the BIBLE OF SALES.THE MOST POWERFUL SYSTEM FOR SALES SUCCESS -- FROM THE AUTHOR OF THE BESTSELLING AUDIO "THE PSYCHOLOGY OF SELLING" Strategy, tactics, and mental preparedness separate superior salespeople from the average -- and with technological advances evening the competition, the selling edge is now more important than ever. Drawing on his own successful sales career and on his extensive experience as a sales consultant and seminar leader, Brian Tracy has developed the most comprehensive and effective approach to selling ever created. Advanced Selling Strategies provides you with the techniques and tools used by top salespeople in every industry -- methods that net immediate and spectacular results. This book explains how to: * Develop the self-image to give you the edge in every sales situation* Concentrate on the customer's emotional factors to ensure better sales results* Identify your customer's most pressing concerns and position your product or service to fill those needs A MUST READ FOR SALESPEOPLE AND BUSINESSPEOPLE ALIKE.

From the bestselling author of What the CEO Wants You to Know—how to rethink sales from the outside in"We have to face the truth: the process of selling is broken. Customers have more choices and are under intense pressure. Yet few companies are facing this reality. When they don't, a lingering malaise sets in."More than ever these days, the sales process tends to be a war about price—a frustrating, unpleasant war that takes all the fun out of selling.But there's a better way to think about sales, says bestselling author Ram Charan, who is famous for clarifying and simplifying difficult business problems. What the customer wants you to know is how his or her business works, so you can help make it work better. It sounds simple, but there's a catch: you won't be able to do that with your traditional sales approach.Instead of starting with your product or service, start with your customer's problems. Focus on becoming your customer's trusted partner, someone he can turn to for creative, cost-effective solutions that are based on your deep knowledge of his values, goals, problems, and customers.This book defines a new approach to selling—which Charan calls value creation selling—that while radical is nonetheless practical. VCS has been battle-tested in companies in a variety of industries, such as Unifi, Mead-Westvaco, and Thomson Financial. It will enable you to:• Gain a deeper knowledge of your customer's problems• Understand how your customer's company really makes decisions• Help your customer improve margins and drive revenue growth• Connect sales with other key functions such as finance and manufacturing• Come up with new customized offerings• Make price much less of an issueVCS gets you out of the hell of commoditization and low prices. It differentiates you from the competition, paving the way to better pricing, better margins, and higher revenue growth, built on win-win relationships that deepen over time.Someday, every company will listen more closely to the customer, and every manager will realize that sales is everyone's business, not just the sales department's. In the meantime, this eye-opening book will show you how to get started.

Discover proven strategies for climbing the career ladder, mastering business etiquette, and cultivating customer relations—all from insights of top entrepreneurs and leaders.