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Books like Global marketing strategies by Jean-Pierre Jeannet


xxi, 613 pages : 24 cm
First publish date: 1992
Authors: Jean-Pierre Jeannet
★ ★ ★ ★ ★ 5.0 (1 community ratings)

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Global marketing strategies by Jean-Pierre Jeannet

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Books similar to Global marketing strategies (6 similar books)

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Reflecting the job of the global marketing manager, within both large and small multinational companies, and examining what drives a company's expansion abroad, this text is aimed at global, international and export marketing courses, at undergraduate andMBA level.

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Some Other Similar Books

Global Marketing by W. C. Benton, Jr.
Global Marketing Management by W. Bruce Allen and L. J. Ricks
Global Marketing and Advertising by Ewan McDonald and George E. Belch
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Global Marketing Excellence by Vilma Luoma-aho
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