Books like Making the Technical Sale by James Milbery

"[In this book, the author] breaks down how to apply Aristotle's formula of persuasion to inspire contemporary audiences"--Amazon.com.

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.

Revised and updated in 2009, available at: http://SilvaCourses.com/books.htm

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